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How To Make Money Online Selling Information Products

What if you could learn a way to make money online without having to deal with inventory, ordering products, offering your services or even spending all day slaving away at a 9 to 5 job? the truth is: each of the previously stated elements can be accomplished if you create your own or sell other people's information products.

Information products are items based around skills you know or learn that can teach others how to do the same. If you already have skills, you can transport it into media and create your own product. If you can't find a skill that sells, you could always offer other people's products and earn a commission.

This article will teach you how to make money online selling information products:

Step 1: Develop or find a product

To begin, write down all of your known skills into a list. Use search engines to begin researching whether other people offer your same skills and where they're marketing it. Doing research now will allow you to properly price your information product, find the right market and discover if your product is in demand - this saves you many headaches and potentially failing by getting the dirty work out of the way first.

You can create information around your skills through text, video or audio. Likewise, you can also seek out existing products on affiliate marketplaces which you're ready to endorse and refer others to.

Step 2: Build content around the product

Next, begin to product content related to your information product. People aren't' going to buy directly from you because advertising on the web is often seen as obtrusive and bad practice.

Create your own website or blog, create content in relation to your product and place links or a shopping cart to handle orders of your product.

Step 3: Develop your authority and expertise

In order to successfully sell your own information product or others online you'll need to be recognized as someone people can trust and have authority/expertise in the topic; this is where creating content is so important.

Take the time to learn more than the average person in relation to your product so you can be one that people come to for answers; when people do ask you for recommendations just point them to your product after enough face time.

Step 4: Offer incentives and market your product

People will always be skeptical of what people have to sell online. The easiest way to circumvent problems you may have with purchasing your product is to offer an additional incentive such as free coaching, guides or videos if they take a look.

Likewise, you should always market your product all over the web through guest posting, interviews, creating content, paid advertising, social media and the various other platforms available to you. When people see your product continually appear online they will understand that you're legit and will garner over for a look.

Step 5: Complete the sale

Finally, complete the sale by building trust between you and the visitor. Remember to offer incentives and great content to build your own authority but don't forget that your goal is to convert people into customers - you want to deal with those people that are ready to buy as opposed to only seeking free information; they need to demand access to your product.

Once the sale is complete, treat your sale just like any good business and connect to the buyer. Offer customer support, guidance and technical support if a customer has any problem; always be there for them and they're likely to tell others and come back for more.

By Murray Lunn - Hey! It's Murray from Murlu.com - I like to write about online business, marketing and more.  

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