Hot fouryoursucess.com



Receive Our Free Gift


Instant Sales Letter How-to-Make-Money


Bookmark/Share This Page:

ADD TO DEL.ICIO.US ADD TO DIGG ADD TO FURL ADD TO NEWSVINE ADD TO NETSCAPE ADD TO REDDIT ADD TO STUMBLEUPON ADD TO TECHNORATI FAVORITES ADD TO SQUIDOO ADD TO WINDOWS LIVE ADD TO YAHOO MYWEB ADD TO ASK ADD TO GOOGLE ADD TO MAGNOLIA ADD TO NING ADD TO RAWSUGAR ADD TO SPURL ADD TO TAGTOOGA

  Bookmark and Share

The Sales Letter

Since its humble beginnings in the year 1194 when the French Cathedral of Chartres burned down and Bishop Regnault de Mouon wrote the nobility of England and France requesting funding to rebuild it, there has undoubtedly been a direct response copy urging people to act. Even though those letters likely do not exist, and the Bishop likely used fear, guilt, and promises in order to achieve his response, it was a start to modern direct response copy.

Since that fateful year a vast treasury of direct marketing rules has developed over the years. These rules along with secrets, cannons, and a few customs have been handed down. After 800+ years of hard work and dedication what is the result? No other form of advertising comes close to the response of direct marketing.

The majority of modern day advertising fails simply because the new salesmen on the market ignore the tried and true discipline of the copy. Therefore, the internet market calls those who are experienced with the direct response copy or who are willing to follow the discipline to the full.

What is this marketing?

While there is much ado about internet marketing, it is my opinion that it can be done quite profitably if it is done right. The first step is to know your advantages and disadvantages, the second is to know what you are up against, and the third is to know your audience and how to speak their language.

First, unlike traditional marketing in the store where a sales person can control the pace of the sale, internet marketing can be over in a one click of the mouse. Your website is also situated in a sort of comically arranged avenue where you are literally stuck between an auctioneer and a social network. And unlike telemarketing, the wrong web URL can usually send your prospect out onto journey of self discovery, or to the closest web video, where they forget all about your site. Additionally, people have a fear of hackers, cyber thieves, privacy invaders, and scam artists and thus will not as immediately trust you as they would the clerk inside a physical store.

The second is to know what you are up against. You need to capture your audience. That isn't the end of it. They don't just want to be entertained, they want to be sold. And then they need to be able to easily come back. Therefore you need to get them to book mark your site. That's not an easy task. Not all dot com locations are as easy as Amazon and eBay. People need a reason to come back daily, or several times per day, and you need to give them that. That means you need to make it addictive.

Your prospective customers or visitors also need instant gratification. This can be in the form of discounts, emails in less than 24 hours, or other fun things they can receive instantly. Without this instant, same day service, they will move on to where they can get it. Over 3/4ths of all businesses fail to satisfy the instant gratification and loose business. If you can't supply this, you have no business on the web.

The internet is only one method of advertising with many channels inside. To really have a good business you need to utilize it to the full. It also is not the only means of advertising. To really get a business going you also need to utilize other forms of reaching your prospect besides just an internet connection. You should look into direct mail, ad space, broadcast, retail, and telemarketing.

You also cannot be all things to everybody. Pick your niche of customers and work that niche well. Don't try to please everybody, you will only please nobody. Instead, opt for a code of service. People get distracted too easily, and others, just don't care. While a broad market niche or trying to please all your customers' needs may work for dot-com super sites, it just doesn't work for the majority of businesses.

Third is to know your audience and how to speak their language. Your job is to sell your product and get them to pay you. To do this you need to know your audience and know their language. People don't care much about you or how you got started or why you are selling, or giving them. They simply need to know if it fulfils one of their needs. So if it is not filled with one of "The seven key copy drivers -- hot buttons -- which change human behavior, are: fear, greed, guilt, anger, exclusivity, salvation, flattery. If your copy isn't positively dripping with one or more of these, tear it up and start over."--Bob Hacker

Therefore, the most powerful words on your sales page should include motivations based on 13 key words- you, save, money, easy, proven, guarantee, health, wealth, love, results, discovery, safety, free. In other words, use them as much as possible.

Just remember

The internet is only a place to test your advertising in real time. It's cheaper that most other forms, but takes more work. Make sure your prospect knows exactly what the website can do for them. Make sure you gear it directly for those people you nee and want on your website. Make sure you provide them with instant gratification. They don't really care about you or anything else, they only care about what they can get out of it. Give them that.

By Renee Fischer - Renee currently writes for Associated content, Subversify, Natural News, Constant Content, Heretics Club, and her blog Renee Fischer. She has been a ghost writer since 2004, and has an educational background...  

Next page: Instant Sales Letter




Receive Our Free Gift



Option 5 - Order All Four Options Below for just $25 and get an additional 14 E-books as Your Bonus

Money Making Ebooks


HTML Table
Money Making E-books
Option 5 - Get All Four Options Above + 11 Bonus Titles For Just $25
daveharm.com
Option 1
  1. 3 Steps To Newbies Success
  2. 7 Day Crash Course Affiliate Marketing Profits
  3. 10 Days To Membership Site Profits
  4. 10 Ways To Make $10 Thousand Dollars Online

  5. Just $9
daveharm.com
Option 2
  1. 21 Income Streams
  2. 27 Free Marketing Tools
  3. Adwords Power Tips
  4. Affiliate Cash Machines

  5. Just $9
daveharm.com
Option 3
  1. Affiliate Money Machine
  2. Beginner s Guide To Internet Riches
  3. Believe it and You WILL Achieve it
  4. Big Profits From Small Priced Products

  5. Just $9
daveharm.com
Option 4
  1. Bigger Is Better If Done Naturally
  2. Building a Relationship With Your List
  3. Building The Perfect Sales Funnel
  4. Easy Quick Cash System

  5. Just $9






Four Your Sucess Promo Tools
Four Your Sucess Promo Tools









magic submitter cb passive income Worldwide Brands


Recommended Products




Make Money with Four Your Sucess


Instant Sales Letter News


Receive 6 Free Biz Tools Enter Details Below



Earn PayChecks Now!!
Make $100 before bedtime by just spending 1-2 hours a day online. This is not marketing, mlm,
surveys, or anything you've seen before. It's a fun community of happy workers earning real money together.
Buy