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Micro Niche Tool Find Your Niche

Is Niche Marketing Right For You?

Many people are looking for ways to either supplement their income or replace their current job by working online. One of the most popular ways right now is "niche marketing".

A niche is a small portion or very focused subset of a specific market. A market may be dining tables, for example. A niche market would be dining tables for small spaces. There are even "micro niches" that are more focused. An example of a micro niche might be dining tables for small spaces with collapsible sides. There are millions of sites selling dining tables, but relatively few selling dining tables for small spaces with collapsible sides.

Niche marketers know that in order to make sales, it is important to make sure their website appears in the first 10 results when their topic words, also known as keywords, are entered into a search engine such as Google. It is difficult, if not impossible, to be on the first page with a keyword as broad as "dining tables." However, it is much easier to make the first page with "dining tables for small spaces with collapsible sides." they also know that people that are searching for something that specific are ready to spend their money online, thus providing the marketer with the sought-after commission.

One of the most important tools that a niche marketer uses is the "Google Adwords Keyword Tool" found at https://adwords.google.com/o/KeywordTool. by entering a search term in the tool, it is possible to find out how many people are searching for a particular phrase or keyword. This will be an indicator of how difficult it may be to land on page one of Google. When the phrase "lose weight" is entered in the tool, it appears that approximately 49, 000 people have searched for that in the last month. However, entering the term "help me lose weight" only has about 2, 900 searches for the same length of time, so it will be much easier for a marketer to show up on the first page of Google.

Once a marketer has selected a keyword or phrase, they build a small informational website or blog around that word or phrase that usually includes it in the url for the website. A hypothetical example might be http://helpmeloseweightinformation.com . The site will have information about weight loss and then link to a product that the marketer is selling in hopes that the visitor will make a purchase.

There are many ways to come up with products to sell online. Most online marketers participate in affiliate programs. They market someone else's product and when a purchase is made, the marketer receives a commission. The most popular source for products is Clickbank, which sells a large number of digital products called "ebooks". When purchased, they can be downloaded from the web immediately. There are also affiliate programs associated with the purchase of physical products such as Amazon or Ebay. When a customer places an order through an affiliate website, a small percentage of the sale goes to the marketer.

In order to receive a substantial amount of income, marketers must make many niche websites because most individual sites will only generate small commissions. Where one website might make $10 a month in commission, having 100 websites on different niches could equal $1000 per month. If a marketer can successfully build many websites, it is possible to generate a good monthly income.

By Lisa Shoemake - I am a nondenominational wedding officiant from Arkansas. I have performed over 250 weddings of all sizes and some very interesting locations! I love working with my couples to help them create the wedding...  



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