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True or False: Perceptions on Desktop Publishing

Even before the invention of softwares and state-of-the-art equipment, desktop publishing was done manually by several people that combine graphic design and prepress tasks to create the ultimate marketing material like the ubiquitous poster, the ever popular postcard, and the multi-purpose business cards. However, with the combination of tasks, desktop publishing is often confused with the creation of graphic design, as well as the tasks needed to print advertising materials.

Here are some of the perceptions formed over the years about desktop publishing:

"Desktop Publishing = Graphic Design"

True. Both are software tools that can be used to put ideas and concepts in a format that can be accepted for printing. They differ in that, graphic design is older in terms of years in the industry. In addition, it used to be that only graphic designers apply desktop publishing on their projects. But now, anybody can handle the software tool with current developments making it more user-friendly even to first timers.

"Desktop Publishing = Amateur Design"

Actually, desktop publishing is not design itself. Rather, it's the application of specific software to create marketing materials such as a poster, for printing purposes. In addition, there's no such thing as "amateur design". It depends on the person using the software for publishing that determines the quality of the end result. Desktop publishing therefore, is a means to create designs, whether good or bad, depending on the target audience response.

"Desktop Publishing = Professional Designs"

It is true that user-friendly desktop publishing software makes it easy for non-professional graphic designers to create designs and layouts. With a wider range of choices for anyone from templates, fonts and clip arts, to page layout and graphic images, it is easier even for beginners to develop really great designs. However, the software does not guarantee professional quality, despite several promises from the company that created the software. It still is best to get professionals who are versed with the current trends to create really professional graphic designs and layout. You need professionals to do a professional job.

"Desktop Publishing = Real Graphic Designers… Not!"

They say that real graphic designers don't need the help of software to create their designs and images. In fact, desktop publishing takes out the "creativity" in graphic design. However, with the flexibility of desktop publishing nowadays, most of the graphic designers are now applying desktop publishing to their projects.

These are just a few of the perceptions, sometimes considered as misconceptions, in designing graphics for your marketing materials. As always, you just need to figure out the truth from the false so you would be able to come up with a judgment that will suit you and your needs, especially when it comes to graphic design and publishing.

For comments and inquiries about the article visit: Poster Printing


Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

Article Source: ArticlesBase.com


What classes should I take to advance my career?
I work for a marketing firm doing internet marketing and website development (no html) I'd like to take some classes to further my education as well as career. I'm thinking about business & marketing writing, building web pages or Intro to Internet writing markets. What would someone who works in the marketing field recommend for me to take? I enjoy writing but would also like to have some experience in the designing aspects of marketing such as desktop publishing, graphic design etc. I don't really have an interest in learning html or css though. Thanks to whomever responds!

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What class should I take?
Okay. I really don't know which class to take. It's so overwhelming. This is for my schedule for 10th grade and up. I have advanced debate, advanced debate II, and advanced debate III. My mom really wants me to be in debate, but I only want to take advanced debate because I took it last year and it takes up time on the weekends. These classes are during the fall semester. I also want to do Writing for Publications I (fall sem.) and Writing For (spring sem.) which is: This course trains students to master the various styles of writing necessary for working in a journalistic career (newspapers, magazines, the Internet, public relations, etc.). Course content of the first semester focuses on basic reporting (story development, interviewing, information gathering) and newswriting, poll taking, feature writing, and journalism ethics and law. After that, I could get into journalism, which is basically the school newspaper. I'd have to do that for a year. The next year, I could be in Editorial Leadership and be an editor of the newspaper. Another thing I could take would be Beginning and Advanced photography. I think it would be a nice break from all the homework classes. These are semester classes. Lastly, is graphic design for publications. It's: The members of this class are the IBID and Art and Literature (school yearbook and fine arts magazine) staff and, with the assistance of the advisor, are fully responsible for these publications. The course introduces students to the working process of translating ideas into a visual format. Students assume design, layout, writing, editing, and photographic duties. The publications classroom is equipped with PC computers and scanners. Students have the opportunity to use desktop publishing, graphic design and word-processing programs to produce all aspects of these publications. So, basically, it's the school yearbook and art magazine. After taking a year of that class, I can be in Publications leadership which is basically the "editor" of the yearbook and art magazine. Each year I have two semesters. I have two free periods every semester. If necessary, I could skip language in my senior year because by then, I would have been working on another language. Also, keep in mind that I want to be a magazine editor-in chief or CEO or something like that when I grow up. Thanks!

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help me pick my major!!!?
ok so i know what i want my career to consist of and i know that i want a Masters in whatever i choose to pursue. i like working with computer programs that are already there such as word processing, databases, basically desktop publishing. Graphic design sparks my interest a little too, can i get any input on what i should sign up for as in the program? if you have any career suggestions let me know that as well. here r sum guidelines, somthing like a secretary or clerk, im organized, want to work in an office and excel in data entry... thanks in advance for any tips, suggestions, etc.

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