is a proven sequence of steps you can follow to guarantee your success
when you're starting a small business online. I've seen thousands of
people start and grow successful businesses by doing the following:
a need and fill it.
copy that sells.
and build an easy-to-use website.
search engines to drive traffic to your site.
an expert reputation for yourself.
up with your customers and subscribers with e-mail.
your income through back-end sales and upselling.
from newbie to seasoned online entrepreneur, can benefit from this
process in learning how
to start a business online.
1: Find a need and fill it
people who are just starting out make the mistake of looking for a
product first, and a market second.
boost your chances of success, start with a market. The trick is to
find a group of people who are searching for a solution to a problem,
but not finding many results. The internet makes this kind of market
online forums to see what questions people ask and what problems
they're trying to solve.
keyword research to find keywords that a lot of people are searching,
but for which not many sites are competing.
out your potential competitors by visiting their sites and taking note
of what they're doing to fill the demand. Then you can use what you've
learned and create a product for a market that already exists--and do
it better than the competition.
2: Write copy that sells
a proven sales copy formula that takes visitors through the selling
process from the moment they arrive to the moment they make a purchase:
interest with a compelling headline.
the problem your product solves.
your credibility as a solver of this problem.
testimonials from people who have used your product.
about the product and how it benefits the user.
a strong guarantee.
for the sale.
your copy, you need to focus on how your product or service is uniquely
able solve people's problems or make their lives better. Think like a
customer and ask "What's in it for me?"
3: Design and build your website
you've got your market and product, and you've nailed down your selling
process, now you're ready for your small-business web design. Remember
to keep it simple. You have fewer than five seconds to grab someone's
attention--otherwise they're gone, never to be seen again. Some
important tips to keep in mind:
one or two plain fonts on a white background.
your navigation clear and simple, and the same on every page.
use graphics, audio or video if they enhance your message.
an opt-in offer so you can collect e-mail addresses.
it easy to buy--no more than two clicks between potential customer and
website is your online storefront, so make it customer-friendly.
4: Use search engines to drive targeted buyers to your site
advertising is the easiest way to get traffic to a brand-new site. It
has two advantages over waiting for the traffic to come to you
organically. First, PPC ads show up on the search pages immediately,
and second, PPC ads allow you to test different keywords, as well as
headlines, prices and selling approaches. Not only do you get immediate
traffic, but you can also use PPC ads to discover your best,
highest-converting keywords. Then you can distribute the keywords
throughout your site in your copy and code, which will help your
rankings in the organic search results.
5: Establish an expert reputation for yourself
use the internet to find information. Provide that information for free
to other sites, and you'll see more traffic and better search engine
rankings. The secret is to always include a link to your site with each
tidbit of information.
away free, expert content. Create articles, videos or any other content
that people will find useful. Distribute that content through online
article directories or social media sites.
"send to a friend" links on valuable content on your website.
an active expert in industry forums and social networking sites where
your target market hangs out.
reach new readers. But even better, every site that posts your content
will link back to yours. Search engines love links from
sites and will reward you in the rankings.
6: Use the power of e-mail marketing to turn visitors into
you build an opt-in list, you're creating one of the most valuable
assets of your online business. Your customers and subscribers have
given you permission to send them e-mail. That means:
giving them something they've asked for.
developing lifetime relationships with them.
response is 100 percent measurable.
marketing is cheaper and more effective than print, TV or radio because
it's highly targeted.
who visits your site and opts in to your list is a very hot lead. And
there's no better tool than e-mail for following up with those leads.
7: Increase your income through back-end sales and upselling
of the most important internet marketing strategies is to develop every
customer's lifetime value. At least 36 percent of people who have
purchased from you once will buy from you again if you follow up with
them. Closing that first sale is by far the most difficult part--not to
mention the most expensive. So use back-end selling and upselling to
get them to buy again:
products that complement their original purchase.
out electronic loyalty coupons they can redeem on their next visit.
related products on your "Thank You" page after they purchase.
your customers for their loyalty and they'll become even more loyal.
internet changes so fast that one year online equals about five years
in the real world. But the principles of how to start and grow a
successful online business haven't changed at all. If you're just
starting a small business online, stick to this sequence. If you've
been online awhile, do a quick review and see if there's a step you're
neglecting, or never got around to doing in the first place. You can't
go wrong with the basics.
See more at:
to start making money on the Internet, but
don't have ANY business experience, technical skills, or any
ideas for what you should sell, I highly recommend you give
these ebooks away for free to get people to your website .
However even a seasoned internet user or internet website
owner will find these ebooks a useful way to build a business .